On Valentine’s day, Absolut launched Drink Responsibly. #SexResponsibly – a bold new campaign to help spark a conversation on the role of consent in safe, healthy sex. Using the chronology of a date to break down different stages of consent, the campaign puts a spotlight on how people do (or don’t) address consent in their own lives. From sliding into DMs, to buying someone a drink, to sharing a ride to the next destination, we make it clear that Only a Yes to Sex Is a Yes. Because sex without consent…
Read MoreAbsolut Vodka Wants to Talk About Sex, Consent
