HandsAway and TBWA\Paris: A fragment of nudity doesn’t mean consent

To be a women and never getting harassed in the street is almost a miracle. During those past few years, the floor of speech has opened revealing the reality of sexist remarks or sexual assaults in the public space. 86% of women say they have been victims of street harassment (IFOP, 2018).   In front of agression, support actions are carried out for the victims. Still, too frequently those women assaulted or harassed are held responsible for what happens to them. The debate about the look arises and often ends…

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Absolut Vodka Wants to Talk About Sex, Consent

On Valentine’s day, Absolut launched Drink Responsibly. #SexResponsibly – a bold new campaign to help spark a conversation on the role of consent in safe, healthy sex. Using the chronology of a date to break down different stages of consent, the campaign puts a spotlight on how people do (or don’t) address consent in their own lives. From sliding into DMs, to buying someone a drink, to sharing a ride to the next destination, we make it clear that Only a Yes to Sex Is a Yes. Because sex without consent…

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White Ribbon Launches 20minutes4change Campaign To Empower Dads To Teach Their Sons About Consent

White Ribbon, in collaboration with J. Walter Thompson Worldwide, have launched new Campaign, The “Consent Script”, a script dads can use to teach their sons what consent is.    20minutes4change.org. The website is a continuation of the 2016 initiative which aims to end sexual assault by empowering dads to teach their sons how to be agents of positive change.  The Campaign kicked off on November 25th, International Day for the Elimination of Violence Against Women. The campaign aims to teach about consent and gives age appropriate advice to parents. About the…

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