Tag: Absolut Vodka

Absolut Vodka Wants to Talk About Sex, Consent

Stuart Mitchell

On Valentine’s day, Absolut launched Drink Responsibly. #SexResponsibly – a bold new campaign to help spark a conversation on the role of consent in safe, healthy sex. Using the chronology of a date to break down different stages of consent, the campaign puts a spotlight on how people do (or don’t) address consent in their own lives. From sliding into DMs, to buying someone a drink, to sharing a ride to the next destination, we make it clear that Only a Yes to Sex Is a Yes. Because sex without consent…

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Absolut® Celebrates Past, Present And Future Of Pride With GLAAD & Pride Festivals From Coast To Coast

Stuart Mitchell

Absolut Vodka® unveiled its latest initiative as Planet Earth’s Favorite Vodka in support of creating a more sustainable, and accepting, society for all. In partnership with global non-profit organization GLAAD and Pride festivals across the country, Absolut is honoring the past 50 years of Pride by paying homage to the people, protests and protagonists who have taken a stand alongside the LGBTQ community fighting for visibility and acceptance. As the first spirits brand to publicly support the LGBTQ community 38 years ago, Absolut is proud to be a brand known…

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Absolut Vodka Promotes More Acceptance through The Open Mic Project

Stuart Mitchell

Absolut Vodka® celebrates its latest global campaign – Create a Better Tomorrow, Tonight – with the launch of The Open Mic Project. This collaborative initiative, designed in partnership with singer songwriter and actress Rita Ora, provides a platform for amplifying, and uniting, voices across the nation to refresh the talk. As a brand known for collaborating with creative forces big and small – from artists to musicians to mixologists – The Open Mic Project aligns to Absolut’s larger mission of using creativity as a force for positive change and inspiring…

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