Tag: Sky Media

New Sky Media “Addressable Advantage” study, reveals addressable TV delivers stronger campaign results with greater certainty

Stuart Mitchell

Sky Media has released the “Addressable Advantage”, a landmark new study analysing the effectiveness of addressable TV advertising. The analysis compares its ability to deliver highly effective campaigns, greater certainty of outcomes for advertisers and measurable business growth for brands, compared to linear alone.  Powered by Norman, Sky Media’s proprietary effectiveness databank, the study analyses outcomes from 2,400 campaigns across 535 advertisers between 2020 and 2025. Drawing on household-level data from Sky’s 5 million-home panel, the research represents one of the most comprehensive addressable TV effectiveness studies in the UK. …

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Volvo Cars renews Sky Atlantic sponsorship and launches first Sky Nature Partnership

Stuart Mitchell

Volvo Cars has renewed its long-standing partnership with Sky Atlantic for a further two years, extending one of the broadcaster’s most enduring and iconic sponsorships. As part of the renewal, Volvo will become a first-time sponsor of Sky Nature from 1 January, expanding its presence across Sky’s premium factual and entertainment portfolio. Planned in collaboration with Sky Media and Initiative (IPG), the renewal follows a decade of standout performance driven by Volvo’s pioneering use of addressable sponsorship technology. Volvo was the first brand in the UK to launch addressable broadcast…

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Sky Media makes history with largest-ever Premier League sponsorship deal

Stuart Mitchell

Sky Media has revealed a standout Premier League partner line-up as it prepares to kick-off the 2025/26 season, welcoming four new brand partners, expanding the deal to a record six sponsors. This milestone marks the single largest Premier League investment in Sky’s history, delivering unprecedented commercial growth and brand impact across broadcast, digital and social channels. As the long-standing home of The Premier League in the UK, Sky is continuously to evolve its commercial model to reflect how fans engage with the game today. From August 15th, Sky Sports welcomed…

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Sky Zero Footprint Fund Returns Bigger and Bolder in 2025 to Supercharge Sustainability

Stuart Mitchell

Sky Media has announced the return of an expanded Sky Zero Footprint Fund for 2025. After taking a year off to refresh and refine the initiative, the fund is back with a new format and renewed commitment to drive meaningful change for a better planet through the power of advertising. Once again, Sky Media, the advertising arm of Sky, is offering £2 million in advertising support to amplify brands and organisations leading the way in sustainability. This marks a total of £8 million in media value that Sky Media has…

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Cancer Research UK and Sky Media join forces to bring new ‘Power of Pledges’ campaign to life highlighting the transformative impact of Gifts in Wills.

Stuart Mitchell

Sky Media, the advertising sales arm of Sky, has joined forces with Cancer Research UK to launch a compelling campaign showcasing the transformative power of legacy gifts. The ‘Power of Pledges’ campaign will debut on World Cancer Day (4th February), using real-life stories to highlight how gifts in Wills contribute to groundbreaking advancements in cancer research and treatment. Gifts in Wills have played a vital role in helping to double cancer survival in the UK over the past 50 years. This campaign brings the impact of those donations to life…

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