Tag: Sky Media

Sky brings TV and digital closer together with new Search Behaviour Targeting

Stuart Mitchell

Sky Media, the advertising sales arm of Sky, has announced new Search Behaviour targeting capability for the AdSmart addressable platform. Driven by wider industry demand to bring digital and TV campaigns closer together, Search Behaviour attributes allows brands for the first time to target audiences based on specific online search behaviours including frequency and intent. Using search data categorised by frequency and intent, which is then matched to Sky’s first party data – advertisers can engage audiences who are in market and actively searching for products and services. Leveraged through…

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Sky research reveals the ‘green halo’ of sustainability advertising: 3 in 5 say sustainability messaging in advertising influences their brand choice

Stuart Mitchell

New research commissioned by Sky Media and released as part of the 2023 Sky Zero Footprint Fund, reveals the impact and effectiveness of sustainability campaigns.   The study of 52 campaigns, across seven categories, tapped into a UK-representative audience of over 5,300 Sky participants – using both survey and qualitative interview and focus groups. The research, conducted in conjunction with Savanta, also included use of impulse and speed response triggers to help gauge strength and speed of agreement to highlight implicit associations. By comparing sustainability and non-sustainability campaigns across a range…

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Wuka Unveils Taboo-Busting Advert For Pioneering Plastic-Free Period Pants In Its First TV Campaign

Stuart Mitchell

Sky Media reveals WUKA’s advertising campaign as one of the five winners of the Sky Zero Footprint Fund initiative. The taboo-busting ad encourages women to ditch plastic-riddled disposable pads and tampons in favour of its sustainable period wear, with an honest depiction of real period stories, in an effort to normalise conversations around menstruation. WUKA funded the campaign using the £250,000 media value earned from winning the Sky Zero Footprint Fund in 2022. WUKA’s first TV advert will broadcast from the 21st of April and will run until the end of…

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Search engine Ecosia launches its climate active advert created for the 2022 Sky Zero Footprint Fund

Stuart Mitchell

Sky Media announces that the Sky Zero Footprint Fund finalist, Ecosia, has unveiled its winning advert on 21st March to coincide with International Day of Forests, and will run until the 25th of April.    Ecosia, the green search engine, won £250,000 media value as a finalist in the 2022 Sky Zero Footprint Fund. The TV campaign will be aired across a mix of channels and programming on Linear, as well as on AdSmart and VOD platforms using Sky Media’s One Campaign Addressable proposition.   After the brand’s creative concept made it…

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The UK’s greenest delivery company unveils its ‘Footprints’ advert

Stuart Mitchell

Sky Media announces that the Sky Zero Footprint Fund finalist, Royal Mail, will unveil its ‘Footprints’ advertising campaign – encouraging UK consumers to send their parcels greener. Using the £250,000 media value that Royal Mail won from the Sky Zero Footprint Fund in 2022, its TV campaign will run from 27th February until 27th March 2023 on Linear and VOD platforms, with a mix of channels and programming across Sky Media’s portfolio. The brand’s 30” TV creative was unveiled for the first time to the panel of judges at the…

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