Tag: Sky Media

Sky Media launches ‘Footprint Fund’ spin-off to support sustainable SMEs

Stuart Mitchell

Sky Media, the advertising arm of Sky, has announced that its award-winning Sky Zero Footprint Fund is launching an additional initiative dedicated to SME and local businesses called ‘Local Heroes’. Launched in 2021, The Sky Zero Footprint Fund initiative was created to inspire positive behaviour change and help start-ups and established brands accelerate their sustainable initiatives nationally, using the power of TV. The new fund brings the same promise to local and regional businesses. The ‘Sky Zero Footprint Fund Local Heroes’ will be awarding nine businesses from different regions of…

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Sky elevates attention metrics with introduction of new ‘ADsorption Index’

Stuart Mitchell

Sky Media, the advertising sales arm of Sky, has announced a new metric from research which elevates the conversation around attention. Attention metrics have been a hot topic in the industry, but Sky Media, together with Differentology, are introducing a new ADsorption Index which moves the conversation on from purely ‘eyes on screen’ to how actively absorbed viewers are in what they are watching. Part of Sky Media’s biggest-ever video content study into mood states and levels of absorption, The Age of ADsorption study, and the new propriety ‘ADsorption Index’…

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Sky elevates attention metrics with introduction of new ‘ADsorption Index’

Stuart Mitchell

Sky Media, the advertising sales arm of Sky, has today announced a new metric from research which elevates the conversation around attention. Attention metrics have been a hot topic in the industry, but Sky Media, together with Differentology, are introducing a new ADsorption Index which moves the conversation on from purely ‘eyes on screen’ to how actively absorbed viewers are in what they are watching. Part of Sky Media’s biggest-ever video content study into mood states and levels of absorption, The Age of ADsorption study, and the new propriety ‘ADsorption…

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Sky Media Elevates Search Behaviour Targeting Through Captify Partnership

Stuart Mitchell

Last year, Sky Media launched Search Behaviour Targeting, allowing brands, for the first time, to target TV audiences based on online search behaviours. Following strong advertiser uptake, Sky Media has enhanced its partnership with Captify, the leader in real time audiences and insights fuelled by search intelligence, offering even more granular and bespoke targeting for brands. With 1.5 billion UK searches tracked each month, the number of categories available for advertisers has more than doubled to eighteen off-the-shelf audiences, meaning greater targeting options and granularity. Alongside this, sectors such as…

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Stop what you’re chewing, Milliways has made its TV debut

Stuart Mitchell

Sky Media has announced that the 2023 Sky Zero Footprint Fund finalist, Milliways, has unveiled its winning advert, marking the brand’s TV debut. The campaign will run until the 21st of April.  Ever wondered what it’s like to chew your dog’s favourite toy or fancied a bite of your office water cooler? These are just some of the absurd scenarios featured in Milliways new ad. The leading plastic-free, plant-based and biodegradable chewing gum brand won £250,000 media value as a finalist in the 2023 Sky Zero Footprint Fund, which will…

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