Tag: Sky Media

Sky elevates attention metrics with introduction of new ‘ADsorption Index’

Stuart Mitchell

Sky Media, the advertising sales arm of Sky, has announced a new metric from research which elevates the conversation around attention. Attention metrics have been a hot topic in the industry, but Sky Media, together with Differentology, are introducing a new ADsorption Index which moves the conversation on from purely ‘eyes on screen’ to how actively absorbed viewers are in what they are watching. Part of Sky Media’s biggest-ever video content study into mood states and levels of absorption, The Age of ADsorption study, and the new propriety ‘ADsorption Index’…

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Sky elevates attention metrics with introduction of new ‘ADsorption Index’

Stuart Mitchell

Sky Media, the advertising sales arm of Sky, has today announced a new metric from research which elevates the conversation around attention. Attention metrics have been a hot topic in the industry, but Sky Media, together with Differentology, are introducing a new ADsorption Index which moves the conversation on from purely ‘eyes on screen’ to how actively absorbed viewers are in what they are watching. Part of Sky Media’s biggest-ever video content study into mood states and levels of absorption, The Age of ADsorption study, and the new propriety ‘ADsorption…

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Sky Media Elevates Search Behaviour Targeting Through Captify Partnership

Stuart Mitchell

Last year, Sky Media launched Search Behaviour Targeting, allowing brands, for the first time, to target TV audiences based on online search behaviours. Following strong advertiser uptake, Sky Media has enhanced its partnership with Captify, the leader in real time audiences and insights fuelled by search intelligence, offering even more granular and bespoke targeting for brands. With 1.5 billion UK searches tracked each month, the number of categories available for advertisers has more than doubled to eighteen off-the-shelf audiences, meaning greater targeting options and granularity. Alongside this, sectors such as…

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Stop what you’re chewing, Milliways has made its TV debut

Stuart Mitchell

Sky Media has announced that the 2023 Sky Zero Footprint Fund finalist, Milliways, has unveiled its winning advert, marking the brand’s TV debut. The campaign will run until the 21st of April.  Ever wondered what it’s like to chew your dog’s favourite toy or fancied a bite of your office water cooler? These are just some of the absurd scenarios featured in Milliways new ad. The leading plastic-free, plant-based and biodegradable chewing gum brand won £250,000 media value as a finalist in the 2023 Sky Zero Footprint Fund, which will…

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Sky launches campaign for the Department for Education to open a new window of opportunity for industry professionals

Stuart Mitchell

The Department for Education (DFE) is running a new national TV campaign, ‘Teach in Further Education’ with Sky, tapping into the excitement around the football transfer window. Featuring Sky Sports presenter, Mike Wedderburn the campaign is calling on industry professionals to transfer their industry skills to further education (FE) teaching. Created in partnership with Sky Media, the advertising sales arm of Sky, the campaign creative is inspired by the football Transfer Window, which sees footballers transferring from club to club. Similarly, the Teach in FE campaign features stories of those…

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