Tag: Sky Media

Sky Media unveils programmatic Creative Optimisation to elevate campaign effectiveness.

Stuart Mitchell

Sky Media, the sales arm of Sky today announces the launch of a new programmatic Creative Optimisation capability aimed at performance and response focused TV advertisers. In partnership with Adalyser and using Sky’s ability to directly link TV ad viewing and web activity, Programmatic Creative Optimisation dynamically matches the most suitable ad creative to the most responsive audience, all while the campaign is live. The optimisation tool looks at genre, channels, time-of-day, day of week, and automatically updates the spot schedule and creative deployed to optimise response. Ad selection is…

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Grub Club Announced as £1m Grand Prix Winner of the 2023 Sky Zero Footprint Fund

Stuart Mitchell

Grub Club has been unveiled by Sky Media as the recipient of the Grand Prix prize of the 2023 Sky Zero Footprint Fund. The £2million advertising initiative is designed to support and encourage the nation to #GoZero, by raising awareness of the climate crisis and using the power of TV to inspire actions to protect the planet. Launched in 2021, the fund has contributed £6m to amplify businesses that promote behavioural change and deliver tangible positive impact. Grub Club which produces insect protein dog food, was selected as the winner…

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Sky Becomes First UK Publisher to Report Off-Platform Distributed Video

Stuart Mitchell

Sky Media, the sales arm of Sky has achieved a significant first in as the UK as the only publisher to be able to report ‘off-platform’ distributed video, following development by Ipsos iris and endorsement by UKOM. This is a significant enhancement to the industry standard for online measurement, which previously only reported video content served on a media owner’s owned and operated platforms. As media owners continue to adapt their online distribution strategy to serve content across social media and third-party platforms, it is crucial for the measurement world…

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Sky brings TV and digital closer together with new Search Behaviour Targeting

Stuart Mitchell

Sky Media, the advertising sales arm of Sky, has announced new Search Behaviour targeting capability for the AdSmart addressable platform. Driven by wider industry demand to bring digital and TV campaigns closer together, Search Behaviour attributes allows brands for the first time to target audiences based on specific online search behaviours including frequency and intent. Using search data categorised by frequency and intent, which is then matched to Sky’s first party data – advertisers can engage audiences who are in market and actively searching for products and services. Leveraged through…

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Sky research reveals the ‘green halo’ of sustainability advertising: 3 in 5 say sustainability messaging in advertising influences their brand choice

Stuart Mitchell

New research commissioned by Sky Media and released as part of the 2023 Sky Zero Footprint Fund, reveals the impact and effectiveness of sustainability campaigns.   The study of 52 campaigns, across seven categories, tapped into a UK-representative audience of over 5,300 Sky participants – using both survey and qualitative interview and focus groups. The research, conducted in conjunction with Savanta, also included use of impulse and speed response triggers to help gauge strength and speed of agreement to highlight implicit associations. By comparing sustainability and non-sustainability campaigns across a range…

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