Tag: Sky Media

Barclaycard Payments and Sky Media Partnership Celebrates Small Businesses Transforming Local Communities and Events 

Stuart Mitchell

On Saturday 1st October, a bespoke TV campaign, created in partnership between Sky Media and credit card and payment services provider, Barclaycard Payments, aired for the first time during Saturday’s Premier League coverage. The greatly anticipated West Ham v Wolves game saw 954k viewers at its peak at 6pm as West Ham scored the first goal of the game.  The bespoke campaign features UK-based small business Piglet’s Pantry. The advertisement is the second installment in a three-part series celebrating the transformational journeys of small businesses – and often the unsung heroes – behind some…

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Sky Media invites innovative AdTech firms to pitch for place in first ‘Innovation Sprint’

Stuart Mitchell

Sky Media, the advertising arm of Sky has announced an inaugural ‘Innovation Sprint’ that will take place at its Osterley HQ on 26th and 27th January 2023.   Sky, a business built on innovation has a track record of both market-changing consumer products (Sky+, HD, Sky Glass) and AdTech capabilities (AdSmart, Sky AdVance, Web Attribution and upcoming Smart Sponsorships). In 2023, Sky Media’s ‘Innovation Sprint’ aims to work with the industry to build the next generation of advertising innovations.  The two-day ‘Sprint’ will be attended by the hottest industry talent who…

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Sky Media launches pioneering Smart Sponsorships

Stuart Mitchell

Sky Media has today announced an exciting new innovation for advertisers in the world of sponsorship – Smart Sponsorships. Powered by the same game-changing addressable technology as AdSmart, Smart Sponsorships will allow brands to tailor their idents to different audiences using Sky’s 3rd party data or advertisers’ own 1st party customer data. Smart Sponsorship also opens-up the possibility of more local and geographic creative executions and opportunities – meaning programme or channel alignment can be bought for specific locations such as country, county, city, local authority area or even postcode…

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Sky Media And Prostate Cancer UK Partnership Launches Christmas Quiz

Stuart Mitchell

Prostate Cancer UK and Sky Media announce a festive extension of their partnership with a football pundit special Quizmas Cracker Christmas quiz. Together with former England stars Karen Carney, Jamie Carragher, Paul Merson and Micah Richards, the lively and upbeat quiz, fronted by Adam Smith, aims to normalise conversations around prostate cancer with sports fans. This festive edition to the year-long partnership further demonstrates the positive way Prostate Cancer UK is using its sports ties to engage with men in conversations about their health in a way they feel comfortable…

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PwC UK and Sky Media launch ‘Better Solved Together’ series highlighting collaboration in business

Stuart Mitchell

PwC UK and Sky Media have launched ‘Better Solved Together’ – a content series featuring frank discussions from business leaders and experts on the lessons businesses can learn from some unexpected places, including space, nature, entertainment, sport and health and fitness. The series aims to promote collaboration and innovation and encourage businesses to look at challenges such as net zero, risk, deal-making, growth and workforce disruption in new ways. The content series will be promoted across Sky News with a TV media campaign driving audiences to the content on the…

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