As part of its ongoing commitment to help clients significantly reduce the environmental impact of their campaigns, Captify, the leading Search Intelligence Platform for the open web, today announced an expansion of its sustainability efforts through the introduction of a new Green Media Product (GMP) designed to reduce carbon emissions. Powered by Scope3 data, Captify’s GMP helps clients eliminate the least sustainable inventory from media buys across their SSPs, enabling them to lower emissions through selected inventory delivery and adopt more sustainable business practices, while still delivering the same high…
Read MoreCaptify Expands Sustainability Offering with Green Media Product
