Tag: Captify

Sky Media Elevates Search Behaviour Targeting Through Captify Partnership

Stuart Mitchell

Last year, Sky Media launched Search Behaviour Targeting, allowing brands, for the first time, to target TV audiences based on online search behaviours. Following strong advertiser uptake, Sky Media has enhanced its partnership with Captify, the leader in real time audiences and insights fuelled by search intelligence, offering even more granular and bespoke targeting for brands. With 1.5 billion UK searches tracked each month, the number of categories available for advertisers has more than doubled to eighteen off-the-shelf audiences, meaning greater targeting options and granularity. Alongside this, sectors such as…

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Captify Expands Sustainability Offering with Green Media Product

Stuart Mitchell

As part of its ongoing commitment to help clients significantly reduce the environmental impact of their campaigns, Captify, the leading Search Intelligence Platform for the open web, today announced an expansion of its sustainability efforts through the introduction of a new Green Media Product (GMP) designed to reduce carbon emissions. Powered by Scope3 data, Captify’s GMP helps clients eliminate the least sustainable inventory from media buys across their SSPs, enabling them to lower emissions through selected inventory delivery and adopt more sustainable business practices, while still delivering the same high…

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