Tag: Sky Zero Footprint Fund

Serious Tissues rolls out its first-ever TV campaign

Stuart Mitchell

Sky Media reveals Serious Tissues’ £1 million Grand Prix-winning, Sky Zero Footprint Fund advertising campaign.   Serious Tissues wiped out hundreds of competitors to be awarded the top prize for their campaign, showcasing the UK’s first carbon-neutral toilet roll. The resulting advert ran from 24th April – 22nd May, using AdSmart to reach audiences in a selection of UK regions across Sky Media’s Linear TV, and later featuring on Sky’s VOD service.   The advert campaign displayed how Serious Tissues’ no-frills products are saving trees, shrinking landfills, and aiding reforestation. Serious Tissues’…

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Eco Home Care champion Homethings unveils its first ever TV spot with a Tap-Tapity-Tap

Stuart Mitchell

Homethings – the most innovative challenger brand in sustainable home care – reveals the creative for its first ever national TV advert. A finalist in the 2022 Sky Zero Footprint Fund, Homethings winning advert is imaginative, witty and boldly understated. The 30” spot brings to life the brand’s trademark slogan “Just Add Tap™” and further forwards the brand’s mission to make refillable products more mainstream.  Created and produced by Founders Makers in conjunction with the team at Homethings, the ad opens with ​​‘your pretty average guy’ dressed in a grey…

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The award-winning £2 million Sky Zero Footprint Fund returns with the addition of a new ‘Local Heroes’ public vote

Stuart Mitchell

The Sky Zero Footprint Fund returns for a third year with a new expanded format. The £2 million initiative was established to help brands accelerate their sustainable initiatives and inspire behavioural change using the power and scale of TV advertising. The campaign champions the adoption of tangible steps towards a sustainable future and is an extension of the media owner’s Sky Zero pledge to go net zero carbon by 2030.  Once again, the initiative is open to brands, media and creative agencies in the UK and Ireland – with the…

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The UK’s greenest delivery company unveils its ‘Footprints’ advert

Stuart Mitchell

Sky Media announces that the Sky Zero Footprint Fund finalist, Royal Mail, will unveil its ‘Footprints’ advertising campaign – encouraging UK consumers to send their parcels greener. Using the £250,000 media value that Royal Mail won from the Sky Zero Footprint Fund in 2022, its TV campaign will run from 27th February until 27th March 2023 on Linear and VOD platforms, with a mix of channels and programming across Sky Media’s portfolio. The brand’s 30” TV creative was unveiled for the first time to the panel of judges at the…

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Serious Tissues Announced as £1m Grand Prix Winner of the 2022 Sky Zero Footprint Fund

Stuart Mitchell

Sky has revealed Serious Tissues as the Grand Prix winner of its 2022 Sky Zero Footprint Fund initiative – a £2m advertising fund which supports and aims to inspire others to join the journey to Net Zero Carbon. The fund was established in 2021 to aid the acceleration and amplification of initiatives to drive behavioural change and tangible impact towards a more sustainable future. Serious Tissues, which produces 100% recycled toilet roll, was selected as the winner of the Grand Prix £1m media value prize ahead of Sky’s other four…

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