Tag: Serious Tissues

Serious Tissues Announced as £1m Grand Prix Winner of the 2022 Sky Zero Footprint Fund

Stuart Mitchell

Sky has revealed Serious Tissues as the Grand Prix winner of its 2022 Sky Zero Footprint Fund initiative – a £2m advertising fund which supports and aims to inspire others to join the journey to Net Zero Carbon. The fund was established in 2021 to aid the acceleration and amplification of initiatives to drive behavioural change and tangible impact towards a more sustainable future. Serious Tissues, which produces 100% recycled toilet roll, was selected as the winner of the Grand Prix £1m media value prize ahead of Sky’s other four…

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Serious Tissues toilet roll launches to support NHS frontline workers, with branding by Above+Beyond

Stuart Mitchell

Change Please, the social enterprise that trains homeless people to work as baristas, has come up with a new initiative called Serious Tissues – a 100% recycled toilet paper brand sold to support NHS frontline workers. The brand launches on 30th April, with the name, branding, visual identity and tone of voice all developed by independent creative agency, Above+Beyond. The TOV and branding reflects the urgency of the situation with a simple leading headline, ‘Sh*t just got serious’ and bold branding across 100% recycled packaging. To support the launch, Above+Beyond…

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