Tag: Sky

UK Government To Use Sky‘s Transformative ‘One Campaign’ Proposition For Its Latest COVID Campaign

Stuart Mitchell

The powerful and emotive ‘Look into my eyes’ ad asks the audience if ‘they are doing all they can to stop the spread’. This is the latest creative in the ‘Stay Home > Protect the NHS > Save Lives’ campaign and has been planned and bought by OmniGOV@MGOMD. With the Government’s requirement to reach as many UK households and audiences as possible, Sky Media’s ‘One Campaign’ solution optimises reach across both linear and on demand viewing through a single media buy. This innovative approach will ensure the powerful message reaches…

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Sky announced as Principal Partner and Media Partner for COP26 and publishes new environmental commitments for TV productions

Stuart Mitchell

Sky, Europe’s largest media and entertainment organisation, has announced it will be the Principal Partner and Media Partner for the COP26 international climate change summit taking place in Glasgow this November. As a Principal Partner, Sky will support the delivery of a successful and ambitious summit working alongside the UK Government who hold the COP26 Presidency. Sky has today published a series of bold new environmental commitments for its TV productions, which will define a new standard for the broadcast industry and make progress towards achieving Sky’s overall business ambition…

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Sky Engineers on the road to net zero with arrival of Ford Plug-In Hybrid Electric Vans

Stuart Mitchell

Sky’s fleet is going green with the arrival of 151 Ford Plug-In Hybrid Electric Vans (PHEVs) to be used by its Sky Engineers across the UK. In February 2020, Sky set its commitment to be net zero carbon by 2030, two decades ahead of the government’s target and outlined its ambition to transition its fleet of more than 5,000 vehicles to zero emissions over the next ten years. Jeremy Darroch, Group Chief Executive of Sky, said: “This is an exciting move towards our Sky Zero commitment to be net zero…

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Sky announces additional £1.5 million for AdSmart SME Support Scheme

Stuart Mitchell

Due to overwhelming interest in its AdSmart SME Support Scheme, Sky Media announces it will extend the opportunity to advertise on TV to an additional 150 businesses. The initial SME100 campaign now becomes SME250 as Sky Media invests a total of £2.5 million into the fund, bringing the total number of small businesses supported to 250. AdSmart’s flexibility has proven extremely useful for established large advertisers as well as regional businesses over the last few months, and as lockdown eases more brands are returning to TV every day. With more…

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Sky improves BAME representation across entertainment channels

Stuart Mitchell

Sky has reported interim results from its tracking of BAME inclusivity both on screen and behind the camera across its entertainment channels. In the 12 months to the end of September 2019, BAME representation on screen was 31%, well ahead of Sky’s published target of 20%. Progress is also being made in many areas off screen, with at least one person from a BAME background holding a senior production role across all Sky commissioned shows. One area that continues to be a focus is writing talent, after the data revealed…

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