Sky Media launches pioneering Smart Sponsorships

Sky Media has today announced an exciting new innovation for advertisers in the world of sponsorship – Smart Sponsorships. Powered by the same game-changing addressable technology as AdSmart, Smart Sponsorships will allow brands to tailor their idents to different audiences using Sky’s 3rd party data or advertisers’ own 1st party customer data. Smart Sponsorship also opens-up the possibility of more local and geographic creative executions and opportunities – meaning programme or channel alignment can be bought for specific locations such as country, county, city, local authority area or even postcode…

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