SMILEY announces 2023 “FUTURE POSITIVE” campaign part of the business’s long-term strategy putting the planet and its inhabitants at the forefront for a sustainable future. The licensing giant leads by example by driving change in the industry. The Fashion industry is responsible for 10% of the annual global carbon emissions. People, and in particular Millennials and Gen-Z are more than ever concerned about the planet wellbeing. As a result, studies have unveiled an increase of 20% of Google search which proves the overall growing interest. For 33% of the consumers,…
Read MoreSmiley Becomes The First Brand Extenstion Platform To Promote Sustainability
