Tag: Social Experiment

​PR and Communications Council announces single focus in 2018: the social purpose of PR

Stuart Mitchell

The PRCA’s PR and Communications Council, the think tank of the industry, has set the agenda for 2018 with a single priority for thought leadership: the social value and purpose of PR. The Council’s new Chairman, Jon Chandler CMPRCA, CEO, Quiller Communications, led the meeting at the London offices of Lewis Silkin, which drew together over 60 PR and communications practitioners from across the industry. Chandler led a discussion on ‘Setting the case for a rethink of our purpose’. Chandler said: “The events of 2017 certainly put the role and…

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FCB Inferno and Barnardo’s Launch New Social Experiment

Stuart Mitchell

FCB Inferno and Barnardo’s have launched a new social experiment highlighting parents’ shocked reactions when a stranger asks whether he can ‘follow’ their children. The ‘Follow Me’ video which features an adult male stopping families in shopping centres and asking if he can physically follow their children, sparks alarm and anger among parents. The short video aims to prompt parents and carers to talk to their children about the risks and dangers online to help keep them safe from being groomed and sexually exploited. The UK’s largest children’s charity says…

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