Diageo North America unveils its new #JOINTHEPACT social media campaign in an effort to prevent drunk driving during the holiday season and support the company’s global ambition to collect 50 million pledges to never drive impaired. Leveraging hard-hitting statistics about the effects of drunk driving, underpinned by the value of “freedom” as a powerful message, the campaign encourages consumers to exercise their own right to make important life-saving choices, including a pledge to never drive impaired. “The notion of freedom is a privilege, and the need for positive thinking and action…
Read MoreDiageo Launches Holiday Social Media Campaign Encouraging Consumers To Never Drive Impaired
