Vero Water®, a leading provider of luxury still and sparkling water to the hospitality industry, today announced a social media campaign in partnership with Whole World Water. The campaign will launch in December 2017 in participating Vero Water restaurant clients, and run through World Water Day on March 22nd 2018.
The campaign invites restaurant patrons to take part in helping to end the global water crisis, by taking a photo of Vero Water and tagging it #VeroGivesCleanWater. For every original photo of Vero Water tagged, Vero will donate $1 to Whole World Water to help fund projects that bring clean and safe drinking water to those in need around the world. “It’s hard to believe in this day and age, more than one billion people worldwide are still without access to clean and safe drinking water” said David Deshe, Co-founder and President of Vero Water who is also a Whole World Water Trustee. “Through this campaign we hope to raise awareness of this crisis, and engage and inspire restaurant patrons across the nation to help us bring an end to it.” The campaign will be promoted at participating Vero Water establishments through table tents and menu mentions all provided to Vero Water clients free of charge.
Vero Water is served to over 35 million consumers a year from coast-to-coast in over 40 states. The company aims to raise awareness among these constituents and leverage its critical mass to really make a difference. “We are excited to partner with Vero Water on this campaign” said Karena Albers, Founder of Whole World Water. “Every dollar that is raised will be invested in sustainable, innovative projects all over the world”.
Vero Water is committed to meeting the growing demands of consumers and the hospitality industry for sustainability. Transforming tap water results in a significant reduction in food miles and carbon footprint versus sourcing, bottling and transporting bottled water, often from various countries thousands of miles away from the end consumer. Bottle waste is minimized as the signature luxury Vero Water bottles are reusable– sanitized and refilled on-premise.