Soorty Unveils SS26 Collection at Kingpins Amsterdam with a Focus on Innovation, Sustainability, and Performance

Soorty, a global leader in sustainable denim innovation, proudly presents its Spring/Summer 2026 (SS26) collection, Denim Horizons, at Kingpins Amsterdam. This collection reflects Soorty’s commitment to blending cutting-edge technologies with conscious practices, creating fabrics and garments that meet the evolving demands of the modern consumer.

Denim Horizons is a celebration of Soorty’s dedication to purpose-driven design. Through innovative fabric blends, resource-efficient processes, and forward-thinking collaborations, the collection delivers on style, performance, and sustainability. Soorty’s factories operate on green energy, recycling water, and repurposing production waste when delivering its innovative and traceable denim products, showcasing a holistic approach to environmental stewardship.

The SS26 collection features three concepts crafted with a specific consumer group in mind, in an understanding of today’s trends, consumer behavior, and preferences: CALIFORNIA, ROAM, and BEYOND. The first one, CALIFORNIA, is inspired by the iconic West Coast style and its influence on the fashion landscape, designed for timeless, easy-to-wear silhouettes that pay tribute to classic American fashion. ROAM provides the perfect blend of innovation and nature-inspired design, engineered with the outdoor lifestyle in mind, and BEYOND simply is for those who go beyond – innovative and bold by nature, made for trendsetters seeking statement pieces that leave a lasting impression.

During the show, Soorty will present a range of new and exciting products and innovations in addition to their collection, including:

1. Collagen Denim – A revolutionary fabric that blends collagen fibers into denim for enhanced comfort and care for sensitive skin. This innovation speaks to Soorty’s mission to push the boundaries of traditional denim, offering a luxurious, skin-friendly option for all-day wear.
2. FATE: Fade After True Experiences – A unique experiment where raw denim becomes a canvas for personal stories, tracking wear patterns over time. By studying natural fades, Soorty aims to replicate these authentic details in production, highlighting the connection between garment and wearer.
3. Circular Design with Bottle Bags – Soorty is the official giveaway sponsor at Kingpins, presenting reusable bottle bags made from production waste and rejected samples. Each bag is one-of-a-kind, reinforcing the company’s commitment to reducing single-use products and promoting circularity.
4. ROAM Concept – Soorty’s ROAM line, designed for the adventurous spirit, blends nature-inspired garment finishes with high-performance fabrics. Featuring innovative fibers like Umorfil® and COOLMAX® EcoMade, the collection offers comfort, durability, and functionality for outdoor lifestyles. In collaboration with Rudolf Chemicals, ROAM explores biomimicry—applying nature’s solutions to denim innovation. The garments include special finishes such as anti-microbial properties, water repellency, and enhanced breathability. Soorty and Rudolf’s partnership is also working towards the creation of self-cleaning denim, a groundbreaking development in sustainable fashion.
5. New Wash and Dye Technologies – Soorty’s SS26 Denim Horizons collection features cutting-edge wash and dye technologies that maintain vibrant colors while significantly reducing water and chemical usage. The easy wash technology enables quick laundering without heavy treatments, while the salt-free dyeing process utilizes certified green chemicals, further minimizing water consumption. These technologies ensure that the SS26 garments, from structured jackets to versatile jeans, offer both aesthetic appeal and environmental responsibility.