Tag: sound it out

As Kids and Teens Struggle with Mental Health, New Resources Help Parents Provide Support

Stuart Mitchell

The “Sound It Out” campaign, created by the Ad Council in partnership with Pivotal, today premiered new public service advertisements (PSAs) reminding parents and caregivers of the important role they play in supporting young people’s emotional wellbeing. Developed by McCann New York with guidance from youth mental health experts, the “Listening is a Form of Love” PSAs direct audiences to SoundItOutTogether.org for free, expert-vetted resources to help them support their children’s mental health through listening and reflecting. New data from Surgo Health’s Youth Mental Health Tracker, released earlier today, highlights…

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The Ad Council and Amazon Break the Ice When It Comes to Conversations About Teen Mental Health

Stuart Mitchell

The Ad Council’s Sound It Out campaign and Amazon have collaborated to launch a new tool to help parents and caregivers initiate conversations about emotional wellbeing with the young people in their life. Connecting with teens can be challenging for parents and caregivers, but music is often a powerful way to help foster deep connections. Amazon Ads Brand Innovation Lab extended the canvas available to brands by collaborating with Amazon Music and Alexa to develop “Sound It Out: When You Can’t Say It, Play It.” The interactive experience is designed…

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