The CIPR‘s #AIinPR panel welcomes Facebook’s move to block Israeli company The Spinner – which claims to “subconsciously alter people’s behaviour” – from operating on its platform. Facebook issued a cease and desist letter to The Spinner banning it from Facebook and Instagram on Friday, January 17. The Spinner uses fake accounts and fake Facebook Pages to strategically target Facebook users with advertisements, through using sophisticated algorithms, exposing them to online posts disguised as editorial content. The Spinner claimed it could manipulate a target for a relatively small fee, brainwashing targets selected by…
Read MoreCIPR’s #AIinPR Panel welcomes Facebook’s decision to block Spinner for “unethical” practices
