Tag: Starbucks

Starbucks Outlines Vision for the Future

Stuart Mitchell

Starbucks recently hosted its biennial Investor Day virtually. Chief executive officer Kevin Johnson and other Starbucks leaders outlined a vision for the future and discussed the company’s progress against its Growth at Scale agenda. With a focus on creating value for all stakeholders, Starbucks believes that responsible growth includes doing the right thing for both people and the planet. The company also provided updates to its ongoing growth model and aims to drive consistent and predictable sales growth and margin expansion while continuing to create significant value for all stakeholders.…

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Starbucks begins trialling new NextGen cup in London

Stuart Mitchell

Starbucks is constantly striving to make its business more and more sustainable, and for the past few years, we’ve been working towards developing a new, more recyclable and compostable coffee cup. The world’s first market trials will begin on the NextGen cup, taking place at selected Starbucks stores in London, as well as Seattle, New York, San Francisco and Vancouver. While the NextGen cups will look almost identical to the core cups, the trial versions will instead feature a BioPBS-lining on the interior rather than the usual – and hard…

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Channel 4 debuts the winner of its Diversity in Advertising Award with Starbucks ground-breaking #whatsyourname advert

Stuart Mitchell

Channel 4 premiered the winner of its Diversity in Advertising Award at 9.10pm on Sunday 2nd February, which was awarded to Starbucks for its ground-breaking commercial #whatsyourname. The winning entry celebrates the life-changing moment facing some transgender and gender diverse people as they use their new name in public. It is inspired by real life experiences of individuals who find Starbucks stores to be a safe space, where their new name is accepted and they are recognised as who they really are. The #whatsyourname advert depicts ‘James’ who is transitioning…

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Starbucks Commits to a Resource-Positive Future, Giving More than It Takes from the Planet

Stuart Mitchell

In a public letter, citing the company’s enduring mission to inspire and nurture the human spirit, Starbucks chief executive officer Kevin Johnson has announced a multi-decade commitment to be a resource-positive company, aspiring to give more than it takes from the planet. The announcement included science-based preliminary targets for the reduction of carbon emissions, water use and waste by 2030, and outlined five strategies the company has identified to move toward them. “As we approach the 50th anniversary of Starbucks in 2021, we are looking ahead with a heightened sense…

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Starbucks Rolls Out 5-cent Paper Cup Charge Across Germany

Stuart Mitchell

Customers across Germany will pay an additional cup charge of 5 cents for every hot drink ordered in a paper cup at Starbucks. Starbucks hopes the rollout will encourage even more customers across the country to make the switch to reusable cups. The expansion follows a successful trial at Starbucks stores in Hamburg and Berlin, where the charge has been in place since 5 November 2019. The results proved to be highly effective, over the two-month trial period, with participating stores reporting a boost in both use and sales of…

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