Massachusetts Attorney General Maura Healey has filed a lawsuit against Publicis Health, LLC, a significant player in the American drug marketing industry, alleging it designed and deployed unfair and deceptive marketing schemes to help Purdue Pharma sell more OxyContin, including in Massachusetts. In a complaint filed in Suffolk Superior Court on the 6 May, AG Healey alleges that from 2010 to 2019, Publicis – a subsidiary of global advertising conglomerate Publicis Groupe – partnered with Purdue on dozens of contracts, collecting more than $50 million in exchange for marketing schemes…
Read More