Tag: Opioid Crisis

State of Massachusetts sues Multinational Marketing Firm Publicis Health for Alleged Role in Fueling the Opioid Crisis

Stuart Mitchell

Massachusetts Attorney General Maura Healey has filed a lawsuit against Publicis Health, LLC, a significant player in the American drug marketing industry, alleging it designed and deployed unfair and deceptive marketing schemes to help Purdue Pharma sell more OxyContin, including in Massachusetts.  In a complaint filed in Suffolk Superior Court on the 6 May, AG Healey alleges that from 2010 to 2019, Publicis – a subsidiary of global advertising conglomerate Publicis Groupe – partnered with Purdue on dozens of contracts, collecting more than $50 million in exchange for marketing schemes…

Read More

Statewide campaign seeks to involve Washington residents in addressing the opioid crisis

Stuart Mitchell

In an ongoing effort to combat the opioid crisis and prevent overdose deaths, the Washington State Health Care Authority (HCA) is rolling out a new year of their statewide campaign, Starts with One, on January 23. The campaign is designed to educate people about how to keep their friends and family safe from prescription opioid misuse. Starts with One is funded by a federal grant to combat the opioid epidemic. Opioids are one of the leading causes of injury-related deaths in Washington State. In fact, according to the Washington State…

Read More

The National Opioid Action Coalition (NOAC) Launches “#TalkToMe” Initiative, Uniting Public and Private Sectors With Pop Culture Influencers to Combat America’s Opioid Crisis

Stuart Mitchell

In response to the nation’s opioid epidemic, the National Opioid Action Coalition (NOAC), formed by Fors Marsh Group (FMG), iHeartMedia, and WPP, today announced the launch of #TalkToMe – a science-based public awareness initiative that unites the public and private sectors with pop culture influencers to reduce stigma as a barrier to opioid use disorder prevention, treatment and recovery. #TalkToMe is an extension of NOAC, which works to help federal, state and private sector programs extend their reach and impact in communities affected by the opioid crisis. While corporate initiatives,…

Read More