Public relations practitioners hold views on social mobility that are both inconsistent and at odds with most public opinion, according to figures published today in the Chartered Institute of Public Relations (CIPR)’s State of the Profession report. The findings suggest that the profession is as far away as ever from its aspiration to reflect the stakeholder groups it works with. The report (below) – delivered in partnership with Chalkstream – reveals 37% of PR practitioners think family background has a positive impact on one’s career, a belief shared by only 20% of the wider public. Another 40% in PR believe one’s background has no impact on where they end up, compared to 60% of the public who are of this view. In…
Read MorePublic relations “out of step” with views of general public on social mobility – CIPR State of the Profession 2020
