Tag: #StateOfPR

CIPR launches new #StateofPR survey to capture views and experiences of profession

Stuart Mitchell

The Chartered Institute of Public Relations (CIPR) has launched its new sector survey, aimed at understanding the working lives and views of public relations professionals. After a one-year hiatus, the ‘State of the Profession 2024’ survey returns to capture PR practitioners’ thoughts on the health of the industry. The survey explores PR’s skills landscape, its commitment to professional development, views on the reputation of PR, and how the profession is adapting to the rapid proliferation of AI tools. The insight gathered supports the CIPR to guide its policy agenda, benchmark…

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New #StateofPR research finds a growing industry stunted by skills shortage

Stuart Mitchell

The public relations industry is struggling to meet an increase in demand as vacancies remain unfilled due to low numbers of skilled applicants and a resulting fierce battle for existing talent, according to a new report from the Chartered Institute of Public Relations (CIPR). The ‘State of the Profession’ report finds a PR industry in a period of expansion with an increasingly growing reputation. More than half of those in recruiting positions, however, say they are struggling to recruit, including 78% of those working to recruit in agencies and consultancies. The low number of…

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#StateOfPR launches with refreshed approach for 10th year

Stuart Mitchell

The Chartered Institute of Public Relations (CIPR) has launched its 10th annual State of the Profession survey to investigate the issues, trends and challenges facing public relations. This year’s survey is shorter and includes a range of new questions, including practitioner views of networking, and a more detailed focus on social mobility. This follows last year’s data which revealed more than a quarter (28%) of the public relations workforce are privately educated – four times the national average. Now in its 10th year, State of the Profession gathers industry-leading data on issues…

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