Ad Council and Advertising, Media and Marketing Industry Associations Join White House, HHS and CDC to Launch “#StayHome. Save Lives.” Movement in Response to COVID-19 Crisis

In response to the COVID-19 pandemic, the Ad Council, White House, U.S. Department of Health and Human Services (HHS) and Centers for Disease Control and Prevention (CDC) announced today that they are joining leading advertising, media and marketing trade associations and Google and YouTube to launch a nationwide “#StayHome. Save Lives.” movement. Leveraging the success of the #AloneTogether social distancing campaign created by MTV, Comedy Central, Paramount, CMT and the Entertainment & Youth Brands of ViacomCBS in partnership with the Ad Council, the new industrywide initiative encourages the American public…

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