Google launch new pilot aiming to measure the environmental impact of the fashion industry

Google have started working together with the Stella McCartney Foundation on a new pilot to measure the environmental impact that the fashion industry has on the environment. Nick Martin, Head of Retail, Google Cloud, has written a blog post about the new pilot which I have reproduced below: Now more than ever, the fashion industry is heeding the call to sustainability. Its environmental impact is significant and growing—among other statistics, the fashion industry accounts for 20 percent of wastewater and 10 percent of carbon emissions globally. Much of this impact…

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