The IPA, in partnership with TikTok, has launched its Step Into Adland 2025 ad campaign to attract a more diverse audience of talented young people across the UK into the advertising industry. Building on the success of the inaugural Step Into Adland campaign in 2023, advertising agencies in Edinburgh, Leeds and London (Story, Billion Dollar Boy, IMA Global, Trunk BBI and Leo Burnett) welcomed TikTok creators Abie, Benjy, Hannah, James and Kimberley to showcase the opportunity that a job in adland can offer with the aim of engaging and inspiring…
Read MoreIPA and TikTok renew partnership inviting fresh talent to Step Into Adland
