Finland’s most prestigious retailer Stockmann changes name to Stockwomann to support gender equality

Finland’s biggest department store, Stockmann, changed its name to Stockwomann to support equality. The campaign that started on International Women’s Day is an ode to bold and stylish women with a goal of encouraging women to disregard external opinions and restricting style norms. “Stockwomann is a celebration of gorgeous women, that we have had the pleasure to serve for over 150 years”, says Maiju Niskanen, Director of Store Operations at Stockmann. Following the ways led by campaigns such as Fearless girl, Always’ #LikeAGirl and the most recent Johnnie Walker’s Jane…

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