Tag: TBWA\Helsinki

Anti-bullying innovation – new typeface forces bullies to think twice

Stuart Mitchell

Cyberbullying is a widely discussed global issue that hasn’t faced many tangible solutions. A new digital tool has been invented to tackle most common forms of hate speech by blurring or rewriting words that are meant to harm and humiliate others. Over a third of bullying today takes place online, with the number rapidly increasing (UNESCO*). As online learning and virtual classrooms are becoming the new norm, cyberbullying is a big issue for the youth. The Polite Type is a font that has been taught to recognize and rewrite hate speech.…

Read More

Finland’s most prestigious retailer Stockmann changes name to Stockwomann to support gender equality

Stuart Mitchell

Finland’s biggest department store, Stockmann, changed its name to Stockwomann to support equality. The campaign that started on International Women’s Day is an ode to bold and stylish women with a goal of encouraging women to disregard external opinions and restricting style norms. “Stockwomann is a celebration of gorgeous women, that we have had the pleasure to serve for over 150 years”, says Maiju Niskanen, Director of Store Operations at Stockmann. Following the ways led by campaigns such as Fearless girl, Always’ #LikeAGirl and the most recent Johnnie Walker’s Jane…

Read More