The ASA/CAP have released a post called: Thinking outside the (subscription) box. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. From beauty to beer, flowers to fashion, grooming to geekery, pets to produce – there’s seemingly a subscription box catering to every possible interest or desire. But while subscription boxes may vary wildly in terms of both cost and frequency, your marketing of them…
Read MoreCAP – Thinking outside the (subscription) box
