The Fairtrade Foundation has been awarded ‘Superbrand’ status for 2022/2023 in recognition of the strength of the ethical movement’s brand and public perception in the UK. Superbrands, the world’s largest independent arbiter of branding, this week announced the recipients of this status. It is given annually to brands that lead the field in ‘quality, reliability and distinction’. A ‘Superbrand’ is defined as one that: has ‘established the finest reputation in its field’ ‘offers customers significant emotional and/or tangible advantages over its competitors, which customers want and recognise’. Fairtrade Foundation –…
Read MoreFairtrade Foundation receives ‘Superbrand’ status for its strong, authentic brand
