Tag: sustainability

GARM starts work on Media Sustainability

Stuart Mitchell

The WFA’s GARM is creating a new workstream designed to focus attention on Sustainability. The goal: to repeat the success of its Brand Safety and Suitability work and to create a cross-industry collaboration that designs voluntary frameworks that will reduce our industry’s impact on the planet. The effort forms part of WFA’s membership of Ad Net Zero and delivering on its goals of building an industry-wide approach to measure the carbon emissions of media campaigns. It will sit alongside WFA’s Planet Pledge and the sustainability goals expressed in the WFA’s…

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IOC receives ISO 20121 certification for sustainability performance at corporate events

Stuart Mitchell

The International Olympic Committee (IOC)’s efforts to systematically and continually improve the sustainability performance across its corporate events has resulted in it receiving certification to the international standard ISO 20121:2012 for its corporate events. ISO 20121:2012 is an international standard for sustainability management systems applied to events, pioneered by the Organising Committee for the Olympic Games London 2012. It assesses the way sustainability is integrated into key decisions at every step of event planning and staging. The IOC’s corporate events, which were subject to the certification process, include those organised…

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Nescafé Gold Blend campaign showcases that sustainability is at the heart of the brand

Stuart Mitchell

Nescafé, launches “Expect more from every cup”, a new campaign under Nescafe Gold Blend that aims to show how the brand focuses on sustainability from the farmers who grow coffee, to the way coffee is produced, packaged, and used.  The campaign launches in the UK on 6th March and highlights some of the brand’s sustainability achievements: 100% responsibly sourced coffee used in all Nescafé products made in the UK, the use of coffee grounds to help power the Nescafé factory in Derbyshire and the launch of a soft pack to…

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Endava Releases 2022 Sustainability Report

Stuart Mitchell

Endava, one of the world’s leading providers of digital acceleration and agile software development services, today launched its annual We Care sustainability report. Endava constantly seeks to make a positive impact on its people, customers and the communities in which it operates. The company’s We Care sustainability approach is evidence that sustainability is embedded at the very heart of Endava’s business, globally. Organised around five key areas of focus, We Care articulates Endava’s priorities in relation to its people, social impact, environmental impact and operating responsibly, as well as innovation & data…

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Lessons from Cannes Lions: Sustainability at every touchpoint

Stuart Mitchell

Sustainable thinking must be fully integrated into the brand and agency model, and no longer additional. Sustainability was one of the core themes at this year’s Cannes Lions. And it wasn’t discussed in silo, instead, it featured in myriad Festival talks and across the Lion-winning body of creative work, crossing sectors and disciplines. Like the Grand Prix winner in the Creative Business Transformation Lions, the award that honours the creativity that drives businesses forward, which went to ‘Piñatex’ by L&C New York. This work brought Dole Sunshine Company together with…

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