New global research conducted by the Economist Intelligence Unit (EIU), commissioned by WWF, shows a staggering 71% rise in popularity of searches for sustainable goods over the past five years, with continuing growth during the COVID-19 pandemic. The report titled “An Eco-wakening: Measuring global awareness, engagement and action for nature” shows a surge in consumer clicks for sustainable goods in high-income countries, such as the United States, United Kingdom, Germany, Australia and Canada. However, the trend goes beyond these economies and is accelerating in developing and emerging ones – like…
Read MoreSearch for Sustainable Goods Grows by 71% As ‘Eco-Wakening’ Grips the Globe
