Tesco and dunnhumby have unveiled the next phase of the industry-leading Tesco Media & Insight Platform, allowing CPG brands and agencies to understand their customers like never before. At an Upfront event in London Tesco launched new onsite and in-store media channels, announced new self-serve capability, and confirmed several partnerships expanding the offsite channels available through the platform. The increased suite of media options will help brands improve engagement with Tesco customers and offer more personalised experiences. Bringing together Tesco’s extensive understanding of its customers, through Tesco Clubcard and instore…
Read MoreTesco Media & Insight Platform unveils new channels for brands and agencies
