Tag: dunnhumby

Tesco Media & Insight Platform unveils new channels for brands and agencies

Stuart Mitchell

Tesco and dunnhumby have unveiled the next phase of the industry-leading Tesco Media & Insight Platform, allowing CPG brands and agencies to understand their customers like never before. At an Upfront event in London Tesco launched new onsite and in-store media channels, announced new self-serve capability, and confirmed several partnerships expanding the offsite channels available through the platform. The increased suite of media options will help brands improve engagement with Tesco customers and offer more personalised experiences. Bringing together Tesco’s extensive understanding of its customers, through Tesco Clubcard and instore…

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Tesco launches the UK’s largest closed loop grocery Media and Insight platform, powered by dunnhumby

Stuart Mitchell

Tesco launches ‘Tesco Media and Insight, powered by dunnhumby’, a new platform to help suppliers and agencies engage more effectively with customers and understand their evolving needs. Bringing together Tesco’s extensive understanding of its customers, through Tesco Clubcard and instore insights, with dunnhumby’s leading data science expertise, this closed loop platform will provide brands and their agencies with the right insight to drive more interactive, two-way relationships with customers, helping brands build stronger connections with their customer base and build loyalty for both suppliers and Tesco. A unique scale Tesco…

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