The CAP have released a post which talks aboutSeeing things more clearly – New BCAP guidance on superimposed text. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. Last year, the ASA and BCAP carried out viewer research, which fed into a review (and tightening up) of the BCAP guidance on superimposed text in TV ads. The new guidance is about to come into force…
Read MoreCAP – Seeing things more clearly – New BCAP guidance on superimposed text
