Tag: text

One in three young people falling prey to ‘text pests’ as ICO calls for victims to come forward

Stuart Mitchell

The Information Commissioner’s Office (ICO) has launched a call for victims of so-called ‘text pests’ to come forward to help the regulator gather evidence of the impact of this illegal behaviour. Text pests are individuals who use personal information, such as a phone number or email address, given to them in a business context for “romantic” or sexual propositions – for example, asking a customer out on a date after they ordered a takeaway. The call for evidence comes as new research commissioned by the ICO reveals that nearly a…

Read More

CAP – Seeing things more clearly – New BCAP guidance on superimposed text

Stuart Mitchell

The CAP have released a post which talks aboutSeeing things more clearly – New BCAP guidance on superimposed text. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. Last year, the ASA and BCAP carried out viewer research, which fed into a review (and tightening up) of the BCAP guidance on superimposed text in TV ads.  The new guidance is about to come into force…

Read More