WPP recently published The Consumer Equality Equation, the most comprehensive study into the relationship between ethnicity, the consumer experience in the UK and potential business growth opportunities. Supported by WPP’s Racial Equity Programme – which funds inclusion projects that advance racial justice across the world – the report reveals ways in which businesses can address what matters most to these consumer groups to both unlock commercial opportunities and create positive societal impact. Demographics in the UK are changing: the number of people from Minority Ethnic groups will double to almost…
Read MoreWPP study reveals how brands can unlock £16.7 trillion spending power of Minority Ethnic consumers
