The school summer holidays are around the corner for most families. Good news, except for the fact that in Denmark a terrifying four out of ten children get sunburned while they’re on holiday abroad. To raise awareness, and to change behaviour in the sun, The Danish Cancer Society, the Danish philanthropic foundation TrygFonden and creative agency &Co have launched a new campaign to ‘Help a Small Dane.’ Denmark has one of the highest rates of melanoma in the world, and almost one Dane dies from melanoma and non-melanoma skin cancer…
Read MoreChildren stage global intervention to protect Danish kids from getting sunburned
