Anti-smoking campaigns don’t normally thank smokers for smoking. But the Danish Cancer Society, philanthropic foundation TrygFonden and creative agency &Co are doing just that in their latest campaign for a Smoke-Free Future. The new initiative is a unique take on the anti-smoking message which has been propagated for decades all over the world. Creative agency &Co has honed in on the insight that today, even smokers themselves want a smoke-free future. Which is why this campaign underlines the fact that most Danes – also the parts of the population that…
Read MoreDanish Cancer Society thanks smokers for smoking
