As tough economic conditions continue to squeeze client budgets, levels of optimism are lower as client bravery wanes. Strategists see the biggest opportunity in upstream work, understanding new tech and helping brands navigate culture, whilst there is still much work to do on diversity, equity and inclusion (DEI). Some argue strategy is stymied by frameworks, and that strategy needs more revolution. These are some of the findings included in The Future of Strategy 2023 report released recently by WARC – the global authority on marketing effectiveness. This eleventh edition of the…
Read MoreThe strategy gap – strategists look for big leaps while clients become more risk-averse
