The Kite Factory report reveals five key factors contributing to decline in charitable giving

New research by The Kite Factory and YouGov reveals the five barriers contributing to the decline in giving, including intrusive comms, transparency of progress and ease of donation, as well as lack of proximity to the cause and value exchange. In the UK there are now 12% fewer individuals donating directly to charities than in 2014 (TGI: 2014 Q2 – 2019 Q2) and recruiting new donors has become increasingly expensive for many charity organisations. Independent media agency and charity specialist, The Kite Factory has teamed up with YouGov to produce…

Read More

Triodos Bank UK aims to grow ethical banking with new agency roster

Triodos Bank, the challenger bank supported by the likes of Vivienne Westwood, Bruce Parry, Sir Mark Rylance and Hugh Fearnley-Whittingstall, has appointed a new roster of agencies to boost growth in the UK market. The Kite Factory will manage media planning and buying, joining creative agency Good Eggs, Greenhouse PR and market research agency Ragdoll Research. Triodos has launched a suite of fresh creative, which champions its core ‘Follow Your Heart, Use Your Head: Triodos Bank’ brand message. This is being rolled out across digital and other channels. It follows…

Read More