Tag: The LEGO Group

Helping kids open up – one LEGO brick at a time

Stuart Mitchell

For young children especially, big emotions don’t always come with the words to match. We know play is integral to family happiness and wellbeing, and new research shows that play can open the door to conversations about the things that matter most, from global issues to safety and sustainability*. That’s why we are bringing back Build Big Feelings for 2026. It’s a guided, play-based building activity that helps children share how they’re feeling, even when they aren’t sure how to say it. If they can’t say it, build it By…

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The LEGO Group unveils plans for on-site solar park, marks significant progress at its U.S. factory

Stuart Mitchell

The LEGO Group has revealed plans for a solar park at its U.S. factory, LEGO Manufacturing Virginia. The project will significantly expand the site’s on-site renewable capacity and marks a significant milestone towards the ambition of sourcing 100% renewable energy for the facility’s annual needs. Construction of the solar park, located on-site at the company’s Chesterfield, Virginia factory, is expected to begin this summer. The project will feature over 30,700 ground-mounted panels with a total capacity of 22 MWp, occupying nearly 80 acres. The company also plans to install 10,080…

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The LEGO Group expands its portfolio of carbon removal solutions

Stuart Mitchell

The LEGO Group announces an expansion of its carbon removal portfolio, as it continues to assess how quality carbon removal actions can help address larger global climate goals. Building on earlier carbon removal commitments, the LEGO Group will invest an additional DKK 18 million to four carbon removal projects in partnership with Climate Impact Partners and ClimeFi, taking the total commitment in carbon removal to DKK 54 million. Annette Stube, Chief Sustainability Officer at the LEGO Group, said: “This purchase highlights our commitment to testing a broad range of credible…

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The LEGO Group introduces tires made with recycled materials

Stuart Mitchell

The LEGO Group has announced the introduction of a new, more sustainable material for selected LEGO tires, made from recycled fishing nets, ropes, and engine oil. The material is created by repurposing discarded ropes and nets from ocean vessels which is then combined with recycled engine oil to reduce reliance of virgin fossil fuel-based ingredients. It will initially be used in seven LEGO tire pieces, each containing at least 30% recycled content. The new tires have already started appearing in LEGO sets— indistinguishable from existing tires fans know and love.…

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The LEGO Group celebrates five years of LEGO® Replay brick reuse program

Stuart Mitchell

To commemorate the 5th anniversary of LEGO® Replay, a circularity program that enables consumers to donate used LEGO bricks for cleaning and repackaging for reuse, the LEGO Group held celebratory events in Boston, Massachusetts, and Richmond, Virginia, in partnership with local Boys & Girls Clubs. In addition to engaging kids in a special building activity, LEGO employees helped distribute LEGO Replay boxes to area educators and community groups, in partnership with educational equity nonprofit First Book. The LEGO Replay program collects previously used LEGO bricks directly from consumers, cleans and…

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