Tag: The LEGO Group

The LEGO Group introduces tires made with recycled materials

Stuart Mitchell

The LEGO Group has announced the introduction of a new, more sustainable material for selected LEGO tires, made from recycled fishing nets, ropes, and engine oil. The material is created by repurposing discarded ropes and nets from ocean vessels which is then combined with recycled engine oil to reduce reliance of virgin fossil fuel-based ingredients. It will initially be used in seven LEGO tire pieces, each containing at least 30% recycled content. The new tires have already started appearing in LEGO sets— indistinguishable from existing tires fans know and love.…

Read More

The LEGO Group celebrates five years of LEGO® Replay brick reuse program

Stuart Mitchell

To commemorate the 5th anniversary of LEGO® Replay, a circularity program that enables consumers to donate used LEGO bricks for cleaning and repackaging for reuse, the LEGO Group held celebratory events in Boston, Massachusetts, and Richmond, Virginia, in partnership with local Boys & Girls Clubs. In addition to engaging kids in a special building activity, LEGO employees helped distribute LEGO Replay boxes to area educators and community groups, in partnership with educational equity nonprofit First Book. The LEGO Replay program collects previously used LEGO bricks directly from consumers, cleans and…

Read More

The LEGO Group and NIKE, Inc. unite to elevate the power of creative play and sport

Stuart Mitchell

The LEGO Group and NIKE, Inc recently announced a multi-year partnership that will celebrate creative play and sport, offering new and exciting opportunities for children and families worldwide. The LEGO Group and NIKE, Inc have long histories of championing kids’ right to play. Both brands know that creative and physical play are essential to children’s development, and help kids reach their full potential as they develop essential life skills through play that allow them to thrive as they grow up. A recent LEGO Group study (1) revealed that for a…

Read More

The LEGO Group calls on suppliers to drive towards net-zero targets

Stuart Mitchell

To drive down carbon emissions in its supply chain the LEGO Group has launched a new Supplier Sustainability Programme in recognition of the critical role that suppliers play in helping achieve its targets. The company is committed to reducing its emissions by 37 percent by 2032 and achieving net-zero by 2050. To achieve this requires that its suppliers take significant steps to reduce their own emissions. Over 99 percent of the LEGO Group’s total carbon emissions come from outside its own operations, largely from suppliers that provide and deliver raw…

Read More

The LEGO Group Celebrates Children’s Unique Curiosity About The Cosmos By Asking Them To Explore Space Their Way

Stuart Mitchell

The LEGO Group is harnessing children’s creativity and imagination to show the world what may await us in space. A new global study(1) by the LEGO Group finds that 86 percent of kids are interested in finding new planets, stars and galaxies, and 77 percent want to travel to space. Additionally, more than 3 in 5 (68 percent) children believe there are aliens in space, and 64 percent say they would want to meet one. The LEGO Group, drawing inspiration from the universe for over 50 years, aims to unite…

Read More