Tag: The LEGO Group

Young Lives vs Cancer launch partnership with The LEGO Group to share the power of play for children with cancer

Stuart Mitchell

Young Lives vs Cancer is excited to announce a year-long partnership with The LEGO Group to help reach as many children with cancer as possible with the power of play. The LEGO Group is the global leader in providing children with the tools to make learning inspirational and fun. The company has set out to reach eight million children by the end of 2022 through the power of play and to ensure that every one of those children has a bright future. Young Lives vs Cancer has collaborated with The LEGO Group…

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The LEGO Group reveals first prototype LEGO® brick made from recycled plastic

Stuart Mitchell

The LEGO Group has unveiled a prototype LEGO® brick made from recycled plastic, the latest step in its journey to make LEGO products from sustainable materials. The new prototype, which uses PET plastic from discarded bottles, is the first brick made from a recycled material to meet the company’s strict quality and safety requirements. A team of more than 150 people are working to find sustainable solutions for LEGO products. Over the past three years, materials scientists and engineers tested over 250 variations of PET materials and hundreds of other…

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The LEGO Group Inspires Builders of Tomorrow with First Place Ranking in Reputation Institute’s 2019 Global Corporate Responsibility Study

Stuart Mitchell

With its first-place ranking in the largest global study on corporate responsibility (CR) of its kind — released by Reputation Institute — The LEGO Group is giving new meaning to its purpose of “inspiring the builders of tomorrow.” The LEGO Group — headquartered in Denmark and best known for its interlocking plastic bricks first manufactured in 1947 — earned the top spot in the 2019 Global CR RepTrak. The study, conducted by Reputation Institute, a global technology-driven provider of reputation measurement and management services, calibrated the perceptions of more than…

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