The top qualities that today’s consumers are demanding from brands in the post-pandemic era have been revealed by Clear Channel UK and JCDecaux UK, as they launch the findings of their new consumer confidence survey. The research, which involved 1,000 UK consumers, reveals that the top three brand qualities to build trust with UK consumers are product quality (76%), value for price (72%) and transparency (62%). Whilst eco-friendly practices ride high on the national agenda, it’s interesting to see that social responsibility (56.39%) and environmental sustainability (56.27%) sit further down…
Read MoreClear Channel and JCDecaux unveil The Moment For Trust research
