Tag: JCDecaux

JCDecaux unveils its Climate Strategy aimed at achieving Net Zero Carbon by 2050

Stuart Mitchell

JCDecaux SE, the number one outdoor advertising company worldwide unveils its Climate Strategy which further proves its commitment to reducing its carbon footprint across its entire value chain. The strategy is based on three principles: Measure, Reduce, Contribute. It aims for Net Zero Carbon by 2050 (scopes 1, 2, and 3)*. This initiative reaffirms the JCDecaux Group’s commitment to an active participation in the fight against climate change by adopting eco-responsible practices and promoting sustainable innovation in its business practices. JCDecaux, a service-driven and sustainable media Since its very beginning…

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Clear Channel and JCDecaux unveil The Moment For Trust research

Stuart Mitchell

The top qualities that today’s consumers are demanding from brands in the post-pandemic era have been revealed by Clear Channel UK and JCDecaux UK, as they launch the findings of their new consumer confidence survey. The research, which involved 1,000 UK consumers, reveals that the top three brand qualities to build trust with UK consumers are product quality (76%), value for price (72%) and transparency (62%). Whilst eco-friendly practices ride high on the national agenda, it’s interesting to see that social responsibility (56.39%) and environmental sustainability (56.27%) sit further down…

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Ad Council Honors JCDecaux with the 2019 Catalyst Award

Stuart Mitchell

JCDecaux was recognized with the Ad Council’s Catalyst Award today at the 2019 OAAA/GEOPATH National Convention + Expo in Las Vegas, NV. Each year, this award is presented to one out of home (OOH) advertising company for its extraordinary contribution to the Ad Council’s public service communications programs. The Ad Council, a national non-profit organization, uses the power of communications to tackle the nation’s toughest issues and is the creator of national campaigns including Smokey Bear and “Love Has No Labels.” Through partnerships with non-profit organizations, federal government agencies, and…

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JCDecaux and WildAid announce “Partnership for the Wild” Campaign

Stuart Mitchell

JCDecaux, the number one outdoor advertising company worldwide and number one in Africa, and international conservation organization WildAid are joining their efforts to save the world’s most iconic wild animals. The newly announced “Partnership for the Wild” aims to end the illegal wildlife trade by raising awareness and by reducing consumer demand for illicit products like elephant ivory, rhino horn and shark fin soup. A global campaign to end illegal wildlife trade Through a global partnership, JCDecaux will launch an international outdoor campaign, promoting WildAid’s educational advertisements in Africa, the…

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JCDecaux sets digital standards charter, BranDO, as a benchmark for DOOH

Stuart Mitchell

JCDecaux, the UK’s market leader in Digital Out-of-Home (DOOH), today announces its move towards automated trading and planning that will give partners seamless access to its 48% market share of digital viewed impressions (source: Route 24) in the UK. To accompany this automated platform, JCDecaux also launches its industry-leading brand charter, named BranDO, to outline the automated trading standards that the company will adhere to. BranDO comprises a set of guidelines on the issues of viewability, measurement, accountability, transparency and brand safety, providing a blueprint for JCDecaux as it moves…

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