Family-owned Bacardi Limited, the largest privately held spirits company in the world, and Lonely Whale, an award-winning incubator for courageous ideas that drive impactful change on behalf of our ocean, announced today a splashy partnership with one brave sea turtle Sydney to put an end to all plastic straw emoji usage. Giving a platform and voice to Sydney, Bacardi and Lonely Whale have issued a “cease and de-sip” letter to the Unicode Consortium, the organization that manages the emoji catalog, requesting the removal of plastic straws from the soda cup…
Read MoreTag: #TheFutureDoesntSuck
Bacardi And Lonely Whale Team Up To Ensure #TheFutureDoesntSuck
Family-owned Bacardi Limited, the largest privately held spirits company in the world, and Lonely Whale, the award-winning non-profit dedicated to bringing forward courageous ideas that positively impact the health of our ocean, today announced they have joined forces to help rid the environment of single-use plastic, including the goal to eliminate one billion single-use plastic straws by 2020. In addition, Bacardi announced a commitment to review its global supply chain, with the aim of removing non-essential, non-recyclable single-use plastic waste. Through a series of corporate and brand collaborations, events, and…
Read More