Nike Women has launched three films to challenge gender stereotypes

Nike Women

Nike Women has launched three new films that challenge gender stereotypes. The films are launched in the Middle East, Russia and Turkey, and each is designed in a style tailored to that particular region. The films are part of a series of country specific campaigns that launched last month. Nike has taken this approach because it believes  these will appeal to a global market. The films were created by W&K Amsterdam. Nike say of the Russian ad: “Nike’s new “Made Of” film challenges these subtle, but outdated notions of gender…

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