Nike Women has launched three new films that challenge gender stereotypes. The films are launched in the Middle East, Russia and Turkey, and each is designed in a style tailored to that particular region. The films are part of a series of country specific campaigns that launched last month. Nike has taken this approach because it believes these will appeal to a global market. The films were created by W&K Amsterdam. Nike say of the Russian ad: “Nike’s new “Made Of” film challenges these subtle, but outdated notions of gender…
Read MoreNike Women has launched three films to challenge gender stereotypes
