Asda celebrates 24 years of support for breast cancer charities through its Tickled Pink campaign

A host of celebrities and digital talent with a personal connection to breast cancer have come together to model this year’s George at Asda Tickled Pink collection, raising money for Breast Cancer Now and their newest charity partner CoppaFeel! Kicking off this year’s campaign, Gogglebox star Tom Malone Jnr – whose aunt and cousin have both had a breast cancer diagnosis – and his mum Julie created a TikTok-inspired dance highlighting the areas everyone should check for the signs of breast cancer, alongside a step-by-step guide on recreating the moves…

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