Asda Tickled Pink Celebrates An Incredible 25 Years Supporting UK Breast Cancer Charities

A host of recognisable faces with a personal connection to breast cancer have come together to help mark 25 years of Asda’s Tickled Pink campaign by modelling this year’s Tickled Pink charity t-shirt, available exclusively at George at Asda. Working with Breast Cancer Now and CoppaFeel! Asda’s Tickled Pink campaign is the longest running UK corporate charity partnership, raising over £71million to date for world-class research, life-changing support and vital breast awareness information to help change the future of breast cancer in the UK. Breast cancer is the most common…

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Asda celebrates 24 years of support for breast cancer charities through its Tickled Pink campaign

A host of celebrities and digital talent with a personal connection to breast cancer have come together to model this year’s George at Asda Tickled Pink collection, raising money for Breast Cancer Now and their newest charity partner CoppaFeel! Kicking off this year’s campaign, Gogglebox star Tom Malone Jnr – whose aunt and cousin have both had a breast cancer diagnosis – and his mum Julie created a TikTok-inspired dance highlighting the areas everyone should check for the signs of breast cancer, alongside a step-by-step guide on recreating the moves…

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