When visitors flock to New York City during the holiday season, they expect to see vibrant store displays, ice skaters at Rockefeller Center, and perhaps a play on Broadway. But this year, they may be surprised when they look up and see larger-than-life apes atop the Manhattan skyline. This is no King Kong remake. Mountain gorillas protected by The Dian Fossey Fund are being featured on a high-definition jumbotron in Times Square. “Sharing more than 98% of our DNA, gorillas are wonderful ambassadors of the natural world,” said…
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Javier Bardem calls on world leaders to agree a Global Ocean Treaty
On 19 August Oscar winner actor Javier Bardem was in Times Square to demand a “GLOBAL OCEAN TREATY NOW” as an electronic billboard displayed threatened marine life. Later, he will address delegates at the United Nations to urge governments to agree a strong Global Ocean Treaty that could help to protect at least 30% of the world’s seas by 2030. This is the third out of four meetings at the UN to negotiate a treaty that could set the frame for a legally-binding ‘Paris Agreement of the oceans’. “Whatever happens…
Read MoreUnited Breast Cancer Foundation Releases New Public Service Announcement in NYC’s Times Square
United Breast Cancer Foundation (UBCF) recently launched a new Public Service Announcement (PSA), “Breast Cancer Awareness Montage” airing on a prominent, 29’ x 56’ full HD screen billboard at 1500 Broadway and West 43rd Street in New York City’s Times Square now through November 30, 2018. The PSA is a montage of UBCF’s Print PSA’s “Together We Are Tacking Breast Cancer,” “Step Up To The Plate for Every Woman®,” “Together We Can Block Out Breast Cancer,” “Driving Out Breast Cancer,” and “We Support Every Woman®”. Neutron Media assisted with creative…
Read MoreVillage Enterprise Promotes Campaign to End Poverty in Times Square
Ending extreme poverty by 2030 is the #1 Sustainable Development Goal of the United Nations, but the pace of poverty eradication must be stepped up to accomplish this ambitious goal. Village Enterprise, a pioneer in the field of microenterprise development in rural Africa, has launched the #start2end campaign to drive awareness about the role that small businesses can play in creating sustainable incomes and savings for the world’s poorest people. Now through September 30, 2018, this message is being promoted through a video billboard advertisement in New York City’s Times…
Read MoreLUNGevity Foundation Kicks Off New Public Service Campaign to Alter View Of Lung Cancer Diagnosis
LUNGevity, the nation’s leading lung cancer-focused nonprofit organization, has launched a new awareness campaign to change the common perception of a lung cancer diagnosis. The campaign, Inhale For Life, utilizes video, social media, and a digital billboard in Times Square, NYC, to reach those living with lung cancer with the message that thanks to new treatment options – particularly biomarker driven therapeutics and immunotherapy, people today are living longer and better with the disease. Inhale for Life uses breathing to represent the connection between all of us – lung cancer…
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