Change Please, the social enterprise that trains homeless people to work as baristas, has come up with a new initiative called Serious Tissues – a 100% recycled toilet paper brand sold to support NHS frontline workers. The brand launches on 30th April, with the name, branding, visual identity and tone of voice all developed by independent creative agency, Above+Beyond. The TOV and branding reflects the urgency of the situation with a simple leading headline, ‘Sh*t just got serious’ and bold branding across 100% recycled packaging. To support the launch, Above+Beyond…
Read MoreSerious Tissues toilet roll launches to support NHS frontline workers, with branding by Above+Beyond
