Tag: Above+Beyond

Serious Tissues toilet roll launches to support NHS frontline workers, with branding by Above+Beyond

Stuart Mitchell

Change Please, the social enterprise that trains homeless people to work as baristas, has come up with a new initiative called Serious Tissues – a 100% recycled toilet paper brand sold to support NHS frontline workers. The brand launches on 30th April, with the name, branding, visual identity and tone of voice all developed by independent creative agency, Above+Beyond. The TOV and branding reflects the urgency of the situation with a simple leading headline, ‘Sh*t just got serious’ and bold branding across 100% recycled packaging. To support the launch, Above+Beyond…

Read More

Advertising Association Launches Promote UK a new industry group

Stuart Mitchell

Promote UK, launched today by the Advertising Association in support of the Government’s Industrial Strategy, is a new industry group formed to position the UK as the top global hub and centre of excellence for advertising as the post-Brexit transition period approaches. Promote UK will work directly with DIT and ensure UK advertising takes a central place in the GREAT campaign. The group’s objectives will be to raise awareness of UK advertising at scale to drive reputation; target key influencers and decision-makers for in-depth engagement; and ensure marketing services are…

Read More